As the interest for native advertising continues to grow, AOL is helping "brands become publishers. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
What are the guidelines webmasters need to know for advertorials and native advertising? Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether...
The study notes, however, that nearly half of the 500 million visits analyzed showed "no referrer" traffic, and that could be visits from native apps or traffic to HTTPS websites disguised as no referrer.
Facebook's has pioneered native advertising with its mobile Sponsored Stories. Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains).
Many advertorials (a.k.a.native advertising) violate Google's quality guidelines. If you use advertorials, Cutts suggested that they should be clearly marked and obvious that it is paid advertising. Google is planning to be a lot stronger on their...
Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. Some folks call it native advertising, we're calling it stream...
Google+ Hangouts allow you to involve a native translator into the Hangout no matter where he/she might be located. If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation...
With the same "native" philosophy that's behind all Facebook monetizaiton (i.e.sponsored stories), local advertising should merge with the user experience. Google is the best advertising product in the history of the world.because it's like...
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. BIA/Kelsey estimates that native social advertising revenues will grow more than $3 billion by 2017.
Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. That's a pretty big step for self-service advertising, and for the right...
Visits to a site from a tweet with a photo link vs.a tweet without a photo link are the same even though a tweet with a photo spends twice as many advertising dollars. Advertising on Twitter gives you the opportunity to accelerate campaign tests so...
This could surpass $1 billion in mobile revenues, driven by sponsored stories and other forms of native advertising it develops, such as app download ads. As for local, Facebook will integrate sponsored stories, Graph Search, and its recently...
Advertising on Twitter can be a great opportunity to drive online sales. Unlike most paid channels that have long planning, set-up and implementation cycles, Twitter advertising offers more flexibility to test and refine new campaigns almost...
If you’re advertising on Facebook and you’re not targeting by demographics, context, and placement, you’re doing it wrong to begin with. Because Facebook doesn’t have native conversion tracking, you will have to devote engineering resources to...
Though mobile continues to broaden into different forms of "native advertising" (i.e. Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016.
If you are spending money on paid advertising, whether that be paid search clicks, social media clicks or even measuring the clicks from your display ads then your tier two metrics will change and you may see improvements in engagement metrics...
A recent study conducted across the European Union found that only 18 percent of users said they would make online purchases from a site that was not in their own native language. Telemarketing, print and broadcast advertising, email shots, and...
In April, YouTube announced AdWords for Video was rolling out of beta and they would be giving away $50 million in free Google AdWords advertising to 500,000 businesses that are ready to get into video.
A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. However, only 18 percent said they would make online purchases from a site that wasn't...
We've all heard of mistranslations in advertising messages. Make sure you have your native speakers in place in those markets and create an “objective system” that all countries can adopt. We've even seen or read about companies who make major...
