Google+ Hangouts allow you to involve a native translator into the Hangout no matter where he/she might be located. If you're an advertising agency or you need to do a pitch of some sort to clients, you're going to want to have a presentation...
With the same "native" philosophy that's behind all Facebook monetizaiton (i.e.sponsored stories), local advertising should merge with the user experience. Google is the best advertising product in the history of the world.because it's like...
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. BIA/Kelsey estimates that native social advertising revenues will grow more than $3 billion by 2017.
Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. That's a pretty big step for self-service advertising, and for the right...
Visits to a site from a tweet with a photo link vs.a tweet without a photo link are the same even though a tweet with a photo spends twice as many advertising dollars. Advertising on Twitter gives you the opportunity to accelerate campaign tests so...
This could surpass $1 billion in mobile revenues, driven by sponsored stories and other forms of native advertising it develops, such as app download ads. As for local, Facebook will integrate sponsored stories, Graph Search, and its recently...
Advertising on Twitter can be a great opportunity to drive online sales. Unlike most paid channels that have long planning, set-up and implementation cycles, Twitter advertising offers more flexibility to test and refine new campaigns almost...
If you’re advertising on Facebook and you’re not targeting by demographics, context, and placement, you’re doing it wrong to begin with. Because Facebook doesn’t have native conversion tracking, you will have to devote engineering resources to...
Though mobile continues to broaden into different forms of "native advertising" (i.e. Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016.
If you are spending money on paid advertising, whether that be paid search clicks, social media clicks or even measuring the clicks from your display ads then your tier two metrics will change and you may see improvements in engagement metrics...
A recent study conducted across the European Union found that only 18 percent of users said they would make online purchases from a site that was not in their own native language. Telemarketing, print and broadcast advertising, email shots, and...
In April, YouTube announced AdWords for Video was rolling out of beta and they would be giving away $50 million in free Google AdWords advertising to 500,000 businesses that are ready to get into video.
A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. However, only 18 percent said they would make online purchases from a site that wasn't...
We've all heard of mistranslations in advertising messages. Make sure you have your native speakers in place in those markets and create an “objective system” that all countries can adopt. We've even seen or read about companies who make major...
BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks, including native formats such as Facebook's Sponsored Stories and Twitter's Promoted Tweets. Social media advertising revenues in the United...
However, the one venture Apple has yet to perfect is their advertising platform. Mobile analytics has come a long way, with much of the same (if not more) data points available for mobile device native code and embedded browsers.
The power and popularity of Facebook as an advertising tool is inarguable. Connect Ads to the Native Experience But the future of advertising on this channel is keeping people within the Facebook ecosystem.
Bring it all together and you have a perfect storm for mobile advertising in search, display, and SMS; and across mobile web and native apps. What are they, how are they evolving, and what does it all mean for mobile local advertising and search?
That's coming from 200 million iOS devices that have been activated in over 90 countries, and which have access to "425,000 apps and [.an incredible array of over 100,000 native iPad apps," according to the Apple Press Release.
Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4 billion in 2015. Both groups will evolve with mobile advertising and drive the revenue growth outlined above.
