SEO News

Native Advertising

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  2. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The practice has blossomed online in the form of native advertising, but now the Federal Trade Commission is poised to step in with new regulations. The workshop will also attempt to gauge how well consumers recognize and understand native ads, the...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He discusses advertorials and native advertising and how they are continuing to penalize those who are utilizing it without properly using disclaimers to show that it is paid advertising. Google has taken action on several dozen newspapers in US...