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  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The practice has blossomed online in the form of native advertising, but now the Federal Trade Commission is poised to step in with new regulations. The workshop will also attempt to gauge how well consumers recognize and understand native ads, the...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    He discusses advertorials and native advertising and how they are continuing to penalize those who are utilizing it without properly using disclaimers to show that it is paid advertising. Google has taken action on several dozen newspapers in US...

  5. FTC Giving Native Advertising a Closer Look

    The FTC has announced they will hold a workshop on the subject of native advertising on December 4. While the fact that holding a workshop isn't necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news.

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    All of these complex solutions exist to answer whether mobile advertising is effective and to quantify how effective it is. Without a large body of work proving that mobile ads do in fact work, it's important to be able to tell a cohesive story to...

  7. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    Advertorials & Native Advertising Advertorials or native advertising where payment is received for articles that include links that pass PageRank.it is nice to see Google continue to update their help documents, especially for pages that are...