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National Public Radio

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  1. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...

  2. Human-flesh Search Engines Unearth Dark Side of Online Community

    This is all the more extreme because, unlike in the west where TV, print and radio drives the public agenda, in China the general distrust of the state controlled media means that the national conversation is driven by forums which are considered...

  3. Social Community: Free Pancakes Anyone?

    In the past if Ben & Jerry's promoted a free-giveaway via the expensive development of television, radio, and print advertising, they had to think twice about the costly concerns of the law shutting down their good intentions.

  4. Print Journalists Optimistic...Or Not

    A recent survey of 1,231 journalists in traditional and non-traditional media, including newspaper and magazine journalists, television, radio and online reporters, and bloggers seemed to show that most journalists are optimistic about the future...

  5. Google is an Optimist. Newspapers are Pessimists.

    The plan I proposed suggests newspapers should be thinking about becoming all media for their community: TV, radio, community center, private library, education center. This article from public TV News show Frontline has some interesting stats on...

  6. The Beginning of the Fragmentation of Search

    Now, search marketers are being asked to dip their hats into radio advertising (Google Audio) as well as the print medium (Google Print). Sure, you can now spend the national debt with Google for each campaign, but your return sure won’t be what it...

  7. New Search Service from TVEyes Offers Free Keyword Search Of Some Web-Based TV News Content & Lots More Video Search

    Bow, I must also mention the amazing archive of audio content from National Public Radio. Btw, fee-based service also offers some radio transcripts via their Radio Ears service. In many respects this news service is a very useful public showcase...