SEO News

National Holiday

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  1. How to Use Data to Build a Well-Timed Marketing Campaign

    For holiday campaigns, much has been done to break down consumer behavior into smaller, predictable and measureable events – Black Friday or Cyber Monday for example. In 2012 the National Retail Federation (NRF) asked when parents planned to shop...

  2. The Secret to Reeling in Holiday Shoppers?

    But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all...

  3. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.

  4. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    According to a recent study by the National Retail Federation, shoppers will spend over $586 billion on gifts this holiday season. The firm discovered that while users enjoy their Cyber Monday shopping experience, many will still be heading to the...

  5. 3 Mobile Marketing Must Haves for the Holiday Season

    According to a report by the National Retail Federation, 30 percent of mobile device owners utilize their device to look up retailer info such as location, store hours, and directions, while shopping during the Holiday season.

  6. Google Doodle Honors Martin Luther King, Jr. Day

    As Miami Herald columnist Fred Grimm points out, King's image has been sanitized, including, for example, the fact that King backed labor unions and voting rights and opposed America’s bloody wars: “The icon of the national holiday, the Disneyfied...

  7. 3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

    Links are gifts that can keep on giving all through the holiday sales season. There are code freezes just around the corner for most online retailers and those big brands that aren’t focused on hitting holiday sales goals are getting their 2012...

  8. Back to School: Now That’s What I Call a PPC Strategy!

    Don’t forget that 14 states are participating in sales tax holiday weekends during August and September. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration period while...

  9. Google Celebrates French Independence With Bastille Day Doodle

    Lafayette, who had helped the U.S.with its own revolution a few years previously, proposed the holiday, though it was not made an official national holiday until 1880. Today, 222 years later, the Google Doodle recognizes the French national...

  10. Yahoo Ranks Best Fireworks For Fourth of July

    Searches for firework locations get a big play leading up to the Fourth of July in the United States and Yahoo has included them in their annual Search Trends article for the holiday. The noontime parade travels on Constitution Avenue along the...

  11. Google Celebrating Children and Children's Stories With Doodles Worldwide

    Turkey claims that the actual Children's Day holiday originated in their country. Turkey: National Sovereignty and Children's Day The Grand National Assembly of Turkey was established on April 23, 1920, during the Turkish War for Independence.