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National Geographic

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there different hierarchy structures that can be created other than geographic? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. Since the function of an identity provider under the auspices of NSTIC (National Strategy For...

  3. Google Palestine: Is Google Taking Sides?

    The name "Palestine" is controversial to some while Israel and the Palestinian National Authority continue to negotiate political geographic borders. The Palestinian National Authority also commented on the matter at the BBC:

  4. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    In AdWords, run a geographic report (Dimensions > Geographic): Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads...

  5. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    In this, John Fahey, CEO of National Geographic, explains how he creates an environment where employee input and shared values drive the organization. To smooth any geographic distortion, CEO responses were weighted based on actual regional gross...

  6. Howard Carter King Tut Google Logo Pays Homage to Famous Archaeologist

    The May 1932 issue of National Geographic magazine featured a collection of images from the excavation and the surrounding Valley of Kings and is still available online for public viewing. Google’s homepage logo today is a birthday tribute to...

  7. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    You’ll need to shop carefully, as there are many variations to consider (e.g.geographic coverage, targeting capability, pricing). Although the mobile ad landscape is still a fluid situation, it offers vast possibilities to national brands that want...

  8. Will Local Make up 70% of Mobile Ad Spending?

    Unlike national advertisers, 100 percent of SMB ads target specific geographic areas and are thus defined as local. In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that...