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  1. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of military service. This was my best day ever," according to Sabrina Brady of...

  2. Linking From Within: How to Generate Links Through Existing Relationships

    Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer. Instead of looking at what other websites are doing to build links, identify the potential links...

  3. How to Create ‘Passion Pieces’ That Inspire People to Link

    You’d expect a company like GetSatisfaction.com to have a passion for customer service and they certainly showed it last Valentine’s Day with their “Love your customer awards”: And their passion brings them to the attention of passing journalists...

  4. Visual Storytelling: The Key Weapon to Content Marketing

    Prudential tapped the meaning of this in the context of retirement, using the true story from a man on his first day of retirement: Some good examples of boards used to tell a story with content can be seen at: http://pinterest.com/thinkprogress...

  5. The Secret to Reeling in Holiday Shoppers?

    But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? So, how do we know that retargeting had a big impact on online sales during the four-day shopping blitz?

  6. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    There's no other single day of the year when American shoppers drop their mouse and head to their favorite brick-and-mortar retailer. According to a recent study by the National Retail Federation, shoppers will spend over $586 billion on gifts this...

  7. Government SEO is Broken

    Search engines are often the first step in the user experience, the place people go to find a government form, plan a trip to a national park, or get informed at government issues. This is because most of the government services people use on a day...

  8. Google Crisis Response: From Search Engine to Information Provider

    This set the tone for the day-to-day activities of Google's Crisis Response team. In the recent Colorado wild fires, the National Oceanic and Atmospheric Administration (NOAA) provided warning data of "fire weather", whilst the United States Forest...

  9. 3 Mobile Marketing Must Haves for the Holiday Season

    According to a report by the National Retail Federation, 30 percent of mobile device owners utilize their device to look up retailer info such as location, store hours, and directions, while shopping during the Holiday season.

  10. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Buzzman agreed to buy a YouTube takeover, which is estimated to cost around $300k a day and set about 35-40 videos for the first campaign. Naturally people went back to dates really far in the past and the future, but "what was interesting was that...