For example, if a consumer searches for "business voip providers" in Google and lands on a random telecom page (i.e.not your brand page), you can serve them with an ad on that page based on their query.
Google's reputation and business has been harmed by the false or misleading reports in the media, and Google's users are concerned by the allegations," it said in the filing. We have long pushed for transparency so users can better understand the...
Again, spend time brainstorming how you can use assets, relationships, and current business strategies to further boost your local authority. Anytime you have a positive interaction with a local business, provide a review on your site or offer to...
It's there to help you understand where your visitors are located in the world so that you can see which markets are good for your business and where you may need to improve marketing or services. Whatever the size of your business, you can gain...
List all the trade shows, exhibitions, and other events relevant to your business. July 28 is National Milk Chocolate Day in the U.S.indeed there are 28 National chocolate holidays according to Foodimentary.com, a blog about food history, origins...
Somewhat surprisingly, regulatory bodies overseeing some of our most closely watched industries acknowledge the business opportunity social media presents and encourage their industries to embrace it.
In fact, last month, a Google exec revealed to Business Insider just how they come up with all those creative angles. This, according to research by the National Retail Federation and BIGinsight: iCharts
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) I was certain it ran a lot deeper than that.
By scrubbing the dust off our business and looking at our audience with new eyes, we're able to spot assumptions that are no longer true (and maybe never were), identify new opportunities, drop dead weight and find new areas for business that didn...
The local business promotes the software at a discounted rate as a value-add to their product. Instead of looking at what other websites are doing to build links, identify the potential links that can be generated through existing relationships the...
Not only were the awards central to their business, but the timing with Valentine’s Day was a master stroke. Bob Moore built his whole grain business from small beginnings into a multimillion dollar enterprise.
Regardless of your type of business, practices, and online discipline the convergence of so many forms of marketing, technical change, increased local and mobile adoption and fusion of big data has had an impact on everyone in the industry.
As much as we wish the world could stop for a moment so we could collect our thoughts, business marches on. This includes business owners and management, as well. I was just starting my career in public relations and suddenly found myself...
Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...
However, the white elephant in the room is the group of con men who put up SEO placards, print SEO business cards, pretend to be an SEO practitioner, and take money from unsuspecting clients, who like children playing house pretend to be what they...
Robyn Federman is the Director of Communications for Catalyst Inc.and has been developing marketing communications, social media, advertising, promotion, and public relation programs that drive new business for more than 25 years.
If you own a business that sells locally, chance are you’ve contemplated running a deal with a group buying site like Groupon, Living Social or Google Offers. What’s the maximum number of people your business can handle?
Buzzman's formula for success is simple to emulate, no matter what sized business you are and budget you control. Naturally people went back to dates really far in the past and the future, but "what was interesting was that days of national pride...
Eleven million business have Facebook pages according to a recent earnings conference call with investors. Here are five strong reasons small business owners should embrace local SEO. This is due to the map, address verification, customer reviews...
