That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) I was certain it ran a lot deeper than that.
By scrubbing the dust off our business and looking at our audience with new eyes, we're able to spot assumptions that are no longer true (and maybe never were), identify new opportunities, drop dead weight and find new areas for business that didn...
The local business promotes the software at a discounted rate as a value-add to their product. Instead of looking at what other websites are doing to build links, identify the potential links that can be generated through existing relationships the...
Not only were the awards central to their business, but the timing with Valentine’s Day was a master stroke. Bob Moore built his whole grain business from small beginnings into a multimillion dollar enterprise.
Regardless of your type of business, practices, and online discipline the convergence of so many forms of marketing, technical change, increased local and mobile adoption and fusion of big data has had an impact on everyone in the industry.
As much as we wish the world could stop for a moment so we could collect our thoughts, business marches on. This includes business owners and management, as well. I was just starting my career in public relations and suddenly found myself...
Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...
However, the white elephant in the room is the group of con men who put up SEO placards, print SEO business cards, pretend to be an SEO practitioner, and take money from unsuspecting clients, who like children playing house pretend to be what they...
Robyn Federman is the Director of Communications for Catalyst Inc.and has been developing marketing communications, social media, advertising, promotion, and public relation programs that drive new business for more than 25 years.
If you own a business that sells locally, chance are you’ve contemplated running a deal with a group buying site like Groupon, Living Social or Google Offers. What’s the maximum number of people your business can handle?
Buzzman's formula for success is simple to emulate, no matter what sized business you are and budget you control. Naturally people went back to dates really far in the past and the future, but "what was interesting was that days of national pride...
Eleven million business have Facebook pages according to a recent earnings conference call with investors. Here are five strong reasons small business owners should embrace local SEO. This is due to the map, address verification, customer reviews...
Because they are business growing, cultivating, and harvesting the stuff you and I eat every day. You’ve been in business fifty years, you know your clients, they know you, and they are not eagerly anticipating your every tweet, could care less...
We are thrilled to be able to work with Yelp, a leader in local services for both consumers and business, to share insights about best practices for local search. Use online local communities like Yelp and Google+ to claim your business listing.
Profile a supplier/manufacturer.industry bigwig - Tell people more about the people and companies you do business with and why. Research - Offer an overview of a recent study or whitepaper relevant to your business.
These of course vary per business and include things like calls, directions, and clicks. From there we can continue to push users down the funnel, to visit a business. Google offers something similar with its Local Extensions that let national...
Giving away” content is a good thing (I’ve earned speaking engagements, new business and – yes – some links, because of these efforts). Reactive people focus their efforts in the Circle of Concern--things over which they have little or no control...
We knew with our business friendly tax environment, low cost of living, quality of life, inexpensive housing, soon to be legalized online gaming industry, and the existing dependence on technology (plus the obvious synergy between work-life styles...
We expect that sales and marketing expenses will increase in dollar amount and may increase as a percentage of revenues in 2012 and future periods as we expand our business globally, increase advertising and promotional expenditures in connection...
