When national brand managers take this step, they decentralize responsibility and spread the risk across hundreds or thousands of individuals. This is true at the national and local level. Today, each and every brand should harness the power of...
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). Since looking at Facebook's moves in local search last month, much more has come to light.
If you're lucky enough to have a community grow up around you as a brand, you should be just as plugged in as they are in order to strengthen your relationships and sustain your reputation. I have a lot of respect for Shankman, but based on the...
It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level. How does a national brand manage the social media presence of hundreds or even thousands of locations?
Your brand is as organic as the seasons. Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer. Chances are, many of them are already mentioning your brand name anyway.
Keep in mind, local Facebook pages have the potential to outperform national brand pages in several key facets when you consider engagement on the individual fan level. A study by Mainstay Salire found that on average local Facebook pages receive...
It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product suggestions, 20 percent of which are rated at 4 stars or higher. Using the language of your customers will help to...
As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling. Tragedy: It’s a tough place to position your brand, but we see a powerful...
Twitter home to majority of 10 million monthly global brand mentions Yelp – Local best practices percent of national brands to invest more in local The only way to describe it is a series of ups and downs, thrills and spills, twists and turns.
According to a study, about 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website. I was just starting my career in public relations and suddenly found myself, alongside my friend’s family, under the spotlight...
This is Bing's second national campaign in the latter half of this year. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying...
Government Agencies s likely that agencies will have top ranking for core keywords - "brand" terms like the agency name, and closely-related terms like their areas of focus, regulation, and oversight.
Industry relevance, influence, and brand trust all play a factor. SEO and PR teams are always after the same goal: to improve their brand's positioning online. Aligning the client’s strategic goals at the beginning of each project to establish a...
Those who focus on national offers. Know The Basics of Offer Structure: Product, Discount t diminish the brand Their national deals are usually local deals run in multiple markets. Pick Your Vendor Type: National vs.
According to a report by the National Retail Federation, 30 percent of mobile device owners utilize their device to look up retailer info such as location, store hours, and directions, while shopping during the Holiday season.
Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus since early summertime to make the search brand more acceptable and relevant to college students. We deliver marketing messages in an authentic way to our...
Each person who creates a new account is a potential advocate for your brand. Having a job application submitted online saves an HR employee's time (times his or her hourly rate) and may even save the cost of an online listing with a national or...
Before the Old Spice guy, there was the Hunter and the Bear who made use of YouTube annotations to create a brand campaign for Tipp-ex, the stationery product which helps you "white-out" errors so that you can write over them.
I had the chance to catch up with YP's VP of publisher products David Kurtz at this week's IAB Conference to get more color on these new ads, and what they mean for both national (brands) and local (SMBs) advertisers that want to localize mobile...
