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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The National Retail Federation is forecasting the largest growth year since 2011, with 4.1 percent growth. It is critical that your brand’s ads are being shown during peak shopping and buying times. Yes, I know it’s hard to believe, but the...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? National-local businesses that have locations opening, closing or moving often find these issues exasperated by well-meaning franchise...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Over at Digiday.com, speculation on how a new algorithm could impact real-time marketing and brand publishing on Twitter ensued. Twitter’s influence in this sense cannot be understated: Conversations on Twitter about Michael Brown’s death and the...

  4. Pick Up on Current Events for Link Building

    Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand shouting for attention. While all your competitors are planning ahead for annual or seasonal events like national holidays...