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  1. Pick Up on Current Events for Link Building

    Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand shouting for attention. While all your competitors are planning ahead for annual or seasonal events like national holidays...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Any brand that hopes to make a name for itself should have at least one of these resources, and typically more. In a shocking twist, he appeared at a press conference for Brazil's national week of organ donation in front of a banner that said: "It...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    It's going to be harder and harder, perhaps in the future nearly impossible, for a national brand to compete with someone who has a local presence," he said. This can be a disadvantage to national brands who are trying to compete at the local level.

  4. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Data from the Q2 report derived from xAd's platform in April 2013 to June 2013 from more than 200 unique national brand advertiser campaigns. Use action-oriented creative: Coupons, promos, new products or limited-time offers provide an extra...