In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media.
If you're like many Facebook Page administrators, you check Facebook Insights for your Page on a regular basis. A lot of insightful data is contained within the Facebook Insights user interface (UI) and even richer data if you make use of the API...
One commenter, Nathan Buth made his feelings clear by posting that the action is futile. The augmented reality Google Glass eyewear isn't even available yet, but already a bar in Seattle has banned customers from using the futuristic headset due to...
A GeekWire article, "We Need More Startup Marketing Minds (a.k.a. Full-Stack Marketers)", muses that the startup community needs more "full-stack marketers. That is, more marketers who can live comfortably throughout the marketing stack rather than...
The practice of SEO is a fairly results oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. While a move to more measurement is overall a good thing, it means that SEO...
With the speed that things change in the SEO industry, one year is like seven dog years in other industries. As the end of the year rapidly approaches, year-end retrospectives that examine the changes from many different angles abound – from...
Content marketing is often a key component of digital marketing strategies. Utilizing social media is frequently a key driver in content marketing success. Knowing how to measure the impact that social media has on content marketing efforts is of...
The importance of good content in the practice of SEO and online marketing in general has increased dramatically over the past year with the search engines’ increased focus on content quality. Marketers are now focused on creating good content...
When thinking about the hierarchy of impediments that have historically hindered search visibility in the organization, Google’s continually changing algorithm would probably top the list. But the most significant challenge facing enterprise SEO...
Understanding the impact that the content put out on your brand's Facebook page has on your audience is a critical component in objectively analyzing the performance of your Facebook efforts. Conducting the analysis, however, is often easier said...
In his autobiography, Warren Buffet, the greatest investor who ever lived, succinctly describes his investing strategy as ‘be long term greedy, not short term greedy’. While his approach was described in the context of investing and advocated...
As the SERPs have continuously evolved over the years, multi-media and social elements have gradually worked their way into the search listings. However, the two largest search engines, Google and Bing, have taken increasingly different approaches...
Many brands have moved beyond dabbling in social media to implementing more in-depth social media strategies that require more resources. With more resources comes more scrutiny. A well thought out social media strategy isn't complete unless there...
Earlier this year, in "Social Search Result Rankings for Top 500 Tech Writers", we analyzed how social networks appear in the search results for 500 of the world’s top tech writers’ names. In looking to understand how the social networks appear in...
Internet strategist Nathan Sauser posted the above screenshot of a Google pop-up on the search results page that asks searchers to rate their level of satisfaction with search results – ranging from “very satisfied” to “very dissatisfied”.
Facebook is reportedly working on vastly improving what has long been poor search functionality on their ubiquitous social network. Even given the $15 billion dollars at stake in search advertising, Facebook doesn't seem interested in diving...
In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: "6 Key Metrics for a Social Media...
Creating engaging content and encouraging your audience to engage with your brand are important pieces of a successful social media program. This is evident when you speak with many social marketers who tend to focus a great deal of effort on...
In his book "The Filter Bubble: What the Internet is Hiding From You" and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a...
