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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local Listing Management (NAP) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    A short burst of intense work on priority topics very early in the morning followed by a short power nap before starting “normal” work can help make the working day less stressful and more productive as the most pressing issues are resolved early.

  3. 5 Virtues to Help SEOs Achieve Workplace Enlightenment

    Maybe they skip a meal before they jump on the call or need a nap – the possibilities are endless. This quote can also be applied to the SEO industry. It speaks to the necessity of sharing data and information as colleagues in an effort to...

  4. Making Big Data Smart: A 360-Degree Online View of a Business

    Online business identities – specifically name, address and phone number (NAP) details – are often inconsistently formatted across local search platforms and local data sets, making it difficult to capture the rich, robust online business...

  5. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Many biases, including advertising, influence the sanctity of a business listing's identity - commonly a business' name, address, and phone number (NAP) - creating a challenge for developers trying to use this information to create an engaging...

  6. Local Search Listings: Most Relevant Search Results Regardless of Medium

    More brick and mortar national brands are realizing that online local search business listings are not advertising, yet they need to be part of their marketing efforts because without providing consumers name, address and phone number (NAP...

  7. Are You Competing with Your Own Business Identity?

    This presents a major problem as consumers have shifted their media preferences to digital consumption via smartphones and tablets — often using them in the living room in tandem with other media — where they are searching online for businesses...