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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to mark them with campaign naming conventions or labels – or both! The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    There was little standardization to naming conventions of URLs and incorporated a URL rewrite to ensure consistency (which went along with our correcting the duplicate content concerns). As I'm sitting here, I am awaiting a response from a client...