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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Select a Product listing ads, and name your campaign: You'll want to name your ad group (see red arrows), and incorporate some sort of a promotion if you can, but the really important thing to remember here is to make sure the All products auto...

  2. Chic Engine Helps You Find That Dress You Saw on Pinterest

    The dissonance between data and 'flair' is where Rosebrock faces a dilemma as to how to get Chic Engine's name circulating among the style conscious. The main barriers to image search is that in general, it's just not that intuitive to users.

  3. Google Reviews Japanese Court Order Demanding Removal of Autocomplete Terms

    An anonymous plaintiff claims to have lost his job and suffered great humiliation at the hands of Google, which displays more than 10,000 search results “defaming or disparaging” him when a searcher selects one of the autocomplete results on his...

  4. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    Know Your Audience's Name Whose name will be on the placements? Copy and paste the title of a 2-week-old article and search for it in quotes. Not every client or market is suited for such a campaign. This article will help agencies gauge the...

  5. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Given that the customer used the hotel brand name and destination in their keyword search, one could fairly extrapollate their intent was to book directly with the hotel. In particular, channel partners are bidding on brand search terms, pushing up...