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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...

  2. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    This elephant’s name is called SERP Conditioning. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for...

  3. March Madness = Search and AdWords Madness?

    Why not take advantage of other March events with the same name, right? Results for the championship game are still clearly presented upon completing a search, alongside an abundant 419 million results.

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Egobait: "Remember that a person's name is to that person the sweetest and most important...

  5. Google Authorship Presents Branding Opportunity for SMBs

    However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they already know the brand. Technically, you could also use the company’s name in the Google+ profile, but this isn...

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    While flu-related keywords for Rite Aid also contain their store name, they have placed a larger focus on geographic locations, bidding on keywords such as "flu shots san diego", "flu shots sacramento", and "flu shots seattle".

  7. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    The name, category, vanity URL and information in the “about” section will help users find these pages in Graph Search. By tapping into a searcher’s social graph, Facebook searches for people, photos, video pages, places, etc.anything shared...