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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can't do if it's busy blocking the artist's content as a negotiating tactic with their label.

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. Traditionally, the value in search advertising has...

  3. 7 Reasons You Need to Update Your Google Maps App

    Simply map your course and then select "Save map to use offline" and name your trip. With Google Maps' new app update you can easily search for restaurants, bars, and hotels. Local Search Filters Once you've found a location that you want to visit...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Another name for this process is root cause analysis (RCA). An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. When I see an issue impact numerous campaigns at once, a great place to start is...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. From an organic search standpoint, displaying...