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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page description will all serve to not only boost...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Boost Conversion new conversion rate − _____% old conversion rate) / _____% old conversion rate X $_____ average # monthly products sold X $_____ average product sales value __________________________________ = Increased Sales...