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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Mine competitor assets: There are a number of SEO tools on the market that allow users to...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...

  4. 10 Lessons About Enterprise SEO

    After all, the name of the game in this economy is revenue and you can't make any if you don't have customers. The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing...