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  1. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. Search results beware and be aware, customer service is part two of...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Of the websites studied, 16 percent did not support searching by product name or model number. Eighteen percent didn’t provide useful results if the product name was off by a single character. Baymard Institute studied and ranked 50 top-grossing U...