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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. Introducing the Local Marketing Adoption Curve

    At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the local listings where your name belongs? During the walk stage, your data analytics should be...

  3. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. An unpromoted post will — at best — reach a tiny percentage of a brand’s followers.

  4. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Developing a sound URL structure is very foundational to this effort (you would rather a URL such as www.sitename.com/products/name-of...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. But what about a small business owner or a multi-location brand...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. Letting those customers wait could be the difference between a...

  7. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    While the ATM, or Automated Thanking Machine, addressed long-time customers by name and thanked them for their loyalty with very personal gifts, an additional 20,000 bank employees distributed $20 bills in green envelopes to customers at exactly 2...