Much of the speculation in the wake of the Places launch has in fact centered on whether it will be a "______ killer" (insert Foursquare, Gowalla, Loopt, MyTown, Yelp, etc. The monthly schedule of this column precluded a more newsy (and timely...
Add to that the numbers: over 500 millions users for Facebook, of which 150 million are mobile users; 3.1 users for Booyah's MyTown alone; over 100 million users for Foursquare.and so on: there you have it, a Google killer.
Challengers include WHERE, Brightkite, Loopt and MyTown. This column's biggest ongoing topic is the hotly-contested dynamics of mobile local search and geo-social apps. There's lots of excitement and investment being poured into the space, but...
Similar mobile check-in services MyTown and Brightkite geotarget ads for franchise-based brands like Best Buy and Quiznos. That much is clear alone from Techcrunch's enthusiastic (if repetitive) coverage of the "location wars" that took hold of the...
