SEO News

My Yahoo Indextools

  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  2. SearchDay | My Wife, the Editor

    Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release Posted by Nathania Johnson Oct 9, 2008 Last April, Yahoo acquired web analytics company IndexTools and indicated that the enterprise version would be made available for free.

  3. SearchDay: Search Engine Optimization: Back to Basics

    Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year. Yahoo Buzz Now Open to All Publishers Posted by Nathania Johnson Aug 19, 2008 Earlier this year, Yahoo...

  4. Who Will Cry for the Newbies?

    Last week, Yahoo bought IndexTools, a robust, white label (-able) platform that allows an advertiser to manage search engine advertising and gain a larger understanding of the consuming public's behavior on Web sites.

  5. Is There Room for Another Free Analytics Tool?

    Which is probably the reason that Yahoo recently purchased IndexTools (Disclosure: My company has been a long standing partner of IndexTools). The combination of Yahoo's new IndexTools product and Google's Web Optimizer product is mighty potent.

  6. IndexTools is Made Free by Yahoo

    Recently I helped break the news that Yahoo acquired IndexTools. This move by Yahoo, which should not be a big surprise in light of what Google and Microsoft has already done, will rip the covers off IndexTools as an industry secret, and truly...

  7. Search Headlines & Links: April 9, 2008

    IndexTools acquired by Yahoo! Yahoo has acquired IndexTools, a leading web analytics company. Yahoo Buys IndexTools, Could Leapfrog Google Analytics, ClickZ News Yahoo Flickr launched videos tonight with a press release and a small yellow badge...

  8. IndexTools acquired by Yahoo!

    Yahoo has acquired IndexTools, a leading web analytics company. Yahoo can bring a new level of visibility to IndexTools, and could quite possibly take the E-Business edition of IndexTools away as a free product.