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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It shows how keywords are related by volume in social media over the last 30 days. I also checked out Google Trends to see if there was any measured spike in search volume around these terms. To understand if and how consumers are talking about...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from Google Webmaster Tools (at least for now). The impact has been significant since from the SEO perspective, we've been...