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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. These campaigns offer a really relevant journey for consumers by...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    New content won't be tracked quickly nor new keyword phrases or keywords that aren't yet ranking. Keywords, Hummingbird, and the Future of Data That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.