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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Missing Return Links This creates a problem known as "missing return links". Google simply explains this by saying "If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly.

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Some content had links back to the original content on third-party websites, while other pieces of content did not. For example, pages that were ranking well in Google prior to Panda 4.0 had thin content, horrible usability, affiliate jumps so fast...