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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. An inherent shift is happening and marketers should begin to adjust...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Web Fundamentals Web Starter Kit You pull up the search results on your device, click the link, and nothing. After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you...

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  5. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    E-A-T is referenced throughout the latest version of the guidebook when designating highest quality or lowest quality Web pages. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again...

  6. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Optimize Your Content: To make your content more searchable, be sure to use appropriate meta titles, descriptions, and keywords in your web content. Initial Findings: Organic Search = 47% of Visits They discovered 60 percent of their direct traffic...