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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    There is a very significant marketing aspect to SEO as it becomes more content centric. Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration.

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The best marketers saw this as a logical outcome of a shift to page-centric SEO. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    CIMA - Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization; Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  4. Searcher Personas: A Case for User-Centric SEO

    So how do we put the user-centric concept into practice for SEO? When we're building a persona, we will use data (like keyword search volumes, market research, user polls, web analytics, etc.to find those collective qualities that are similar...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Snodgrass, who first recognized the need for change, has been heralded by her team as the driving force behind the shift to a much more digital-centric marketing strategy. We know the web is the number one source of information with 85 percent of...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As we move toward a content-centric approach to marketing, search and social media new influence based metrics become more important. Bing Links Images of People (Not Just Authors) to Web Pages People, as authors, become part of the semantic web...

  7. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    As social results begin to proliferate in the SERPs, we continue to see more results based on our previous predilections (click history, etc.and from our own "social bubbles" while moving away from the broad web-centric results of Internet search...

  8. Designing Websites to Increase Traffic and Conversion

    At the heart of the book are several key concepts that drive Hunt's conversion-centric approach to site building. is conversion-centric site design, in other words, building a site informed and structured according to how conversion happens for...