This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media manager, subject matter experts and bloggers. You're given the keys with strong expectations that social will just work...
I see such great results from marking up data in a web page, and I'm excited to see the barrier to entry lower even further. Video is hot, hot, hot! This isn't news. Everyone and their brother, mother, and aunt Sally's cousin's sister are shooting...
As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The point of the above outline is to show that the site owner went through a lot of effort to differentiate the pages...
Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth column on how to use Google...
This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. A new client who had been on Webtrends had decided to switch to Google Analytics...
Web research suggests that web pages are normally viewed from left-center to right, with substantially less focus paid to the right-hand side. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to...
Earlier this year Durex decided to offer a new service where their condoms would be sent directly to couples in need in cities across the world, either on the web or using an app. We've all heard about the wisdom of crowds, with Wikipedia and even...
I have tested this once by purchasing a premium theme and then downloading one on the web offered for free. This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am...
Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.
For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search.
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
Inbound links and citations / mentions for the target web page and the domain ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget.
Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products...
Whatever you do, put your site in its own little isolated web corner, so Google can't see any other sites with it. This just recently happened to one of my clients. Pure spam" is actually a type of spam definition Google gives websites it feels has...
All in all, setting up flexible bid strategies is an awkward, laborious process in the web interface. Front and center is the pending rollover to enhanced campaigns. Along with the enhanced upgrade has come enhanced sitelinks, enhanced call...
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you...
Share on Facebook and on an Instagram Web profile. The rumors were flying leading up to a mysterious announcement at Facebook headquarters this morning, made even more mysterious by some “snail mail” invites sent out to reporters in advance:
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...
Consumers have changed the way they navigate the web along their customer journey. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space...
