Consumers have changed the way they navigate the web along their customer journey. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space...
There are many cases where webmasters know they have manual web spam action taken against their site, but they can't figure out what is triggering the spam action, or they are confused and believe the wrong thing has caused the manual spam action.
Just about anything that you do on the web today requires an email address. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. It is heading in a direction where these “dozens of signals” no longer impact some precise query...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social...
Does your web team use APIs to interact with Google Analytics? Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new round of improvements, including API calls.
Google isn't interested in a micro approach to fixing the web link by link and site by site. Like spam reports, I believe the Link Disavow files go directly to Google's web spam team which is charged with developing scalable solutions.
Islands has been designed to provide a new level of user experience, responding to web searches with solutions rather than just information,” Yandex said in a statement. As such, it will speed up the link between searches and services, minimizing...
Pinterest says the search feature is rolling out on the web now, and coming to mobile soon. Pinterest is launching all sorts of goodies this year, with its ”Rich Pins” and analytics offering, which served as one big move to help marketers and users...
Web marketing has seen incredible growth and development in the last ten years. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
The approach I'm providing is meant to reveal which links have been removed from pages that still remain on the web. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst.
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
Pillars of a Successful Modern Web Design Free Design Template or Pro Web Design? This probably resulted in not only a frustrating experience, but also your exit from the site, and a lost sale for that business.
He also does a lot of work and writing around schema.org and the semantic web. Finding opportunities in a competitive business can sometimes be the difference between success and failure. The same can be said for online marketing.
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI.
There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...
In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query.
You can choose between various solutions that run as a desktop application or as web-based service. When you've put a lot of effort in acquiring links to your website, you want to make sure these links aren't lost at any time.
To prove impact, setting goals and benchmarking the current web presence is necessary. What impact did these efforts have on the web presence for organic search? SEO is the on-going process of discovering and uncovering highly converting unbranded...
