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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...

  2. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting.

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the quality of your following? +Post ads on the Google Display Network have been out of beta for several months now, but the...