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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    Below are some of the results that we've uncovered by way of some simple Google searches. The biggest gripe from most publishers is not that Google Knowledge Graph is displaying their content, but that it is displayed in a way that many times won't...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] have a way to generate reviews? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local...

  3. Mobile Advertising Measurement: Winning the Long Game

    One way to determine whether or not existing users are engaged is to measure the opening your app. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. The best way to surface these ideas is as part of a larger...