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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as...

  2. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Use these tools to find and follow more Twubs.com/p/hashtag-directory, Blog.tweetchat.com/calendar, and Twchat.com. For example #SocialChat received kudo mentions in media outlets such as #SocialChat Blog Mentions, Mashable, Social Media Today...