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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. According to the Harvard Business Review, it begins with your brand which is "your personal...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    After a few tweets back and forth from her personal Twitter account, Lisa decided to share her video with them. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    It didn't take Lisa long to come up with an idea that she knows Don will love. Sometimes consumers ignore your content, sometimes they react to it the wrong way, and sometimes they take over the conversation with their own version of your message.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Moscow accounts for 40 percent of all mobile Internet usage in Russia, according to Anna Oshkalo of Russian Search Tips. When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android.