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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: Duane Forrester's keynote is going to be really thought-provoking – he's going to take everyone on a fascinating journey looking at the current state of search as well as what's ahead in the future and how you can prepare.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    I expect that the default action by search engines will be to take down information," said Orla Lynskey, a lecturer in law at the London School of Economics. As a controller, it's responsible for the links it provides in its search results, and...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The same exact message, the words written on a webpage, can be recorded and consequently take the format of a podcast, which will result in a different kind of content. The medium, as determined by the format of the message, also controls the...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    After a few tweets back and forth from her personal Twitter account, Lisa decided to share her video with them. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy...