A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. The obvious opportunities in using LinkedIn as a marketing tool include personal branding...
Because of the personal attention I give my clients, I only take on 50 clients at a time. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of...
Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
All you have to do from there is take the SDK code and plop it into your app when your developer starts making the rest of the code. They both take your website code and kind of throw it all together and wrap it up in the Chromeless browser.
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Outreach is a very personal learning process – it is impossible to prepare someone for every single response he/she will receive. In addition to personal growth goals, clearly define project goals across the team by meeting well before the start of...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Turnbull's first case study was on her efforts with Search London. She took over Search London in October 2010 when the organizer stepped down. Take the long-term view when building relationships. Not only did she expand her network by meeting...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. Do you have multiple logins for personal and professional Google Accounts?
Jo Turnbull is founder of SEO Jo Blogs and a blogger for State of Search. She is the organizer of Search London, which holds events every two months featuring key search professionals in the industry.
Google+ is the future of search. Tip for becoming irrelevant: If you don't want your authorship information to appear in search results, edit your profile. Take the easy way out – use a plugin like WordPress SEO by Yoast.
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
However, it isn’t enough to simply take a seat on the “awesome content” bus. If you really want to dominate your niche and distance yourself from your competitors, you have to take the wheel of the “awesome content” bus, be a leader and set...
Keywords represent concepts, and concepts are shaped by content, so take what you want to say and distill it down to keyphrases. So let’s get started on defining our own personal content marketing perfect state.
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). By tapping into a searcher’s social graph, Facebook...
I asked “why” and researched until I determined what it might take to be successful. I was also helped by forums such as WebmasterWorld, attended SES conferences, got involved with the Dallas-Fort Worth Search Engine Marketing Association and...
