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A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
If you actually want to make it work and you want to be sophisticated and you're an agency that wants to make sure that other agencies don't take the feed from you or don't take the client from you, or you're a retailer that wants to outsmart your...
I need references for update dates if I'm looking at Google Analytics for a client, for example. The section on links from a PDF is also very timely for me (just arguing this point with a client. There's a good section on questions to ask your...
Once I gain access to a client’s analytics reporting and webmaster tools account, I begin analyzing Google organic trending leading up to, and then following, an algorithm update. For most webmasters without a solid understanding of SEO, that surge...
One of the riskiest content types we see frequently on client sites are thin directory-style pages. SEO forums are littered with site owners who have seen six figure revenue websites and their entire livelihoods evaporate overnight, largely because...
The best way to avoid bad press is to follow white hat principles, or at least fully disclose and explain any gray hat principles to your client. Businesses, like athletes, may engage in “doping” SEO practices.
SEO companies aim to get their client on the front page of Google and Bing, whilst PR companies aim to get their client on the front page of the Wall Street Journal. Back then in 2006, for the average SEO, such an analysis could seem like a pursuit...
Verifying identity of the user by verifying credentials of the user; and upon verifying the identity of the user, creating an author badge for the content posted online by the user, wherein the author badge includes a badge identifier...
I was handed a ranking report by an SEO the other day which they had run for their client of five years. I asked how this correlated to their analytics and how the traffic behaved since the client had felt that their sales were down.
We worked with a client's PR team to set up an exclusive and the results in terms of visits and links were incredible," said Gillette. You lose the coverage for you or your client - editorial coverage in itself is awesome - and by holding out for a...
Across all keywords, client average rank had gone up 12.9 positions since the start of the year / engagement. In 2013 we are going to focus on producing keyword lists that only contain terms we believe tie into our content plans and that will...
Does your client know? However, the white elephant in the room is the group of con men who put up SEO placards, print SEO business cards, pretend to be an SEO practitioner, and take money from unsuspecting clients, who like children playing house...
Because an informed client will judge you on how visible their website becomes for the terms in their SEO keyword list, and that list is the product of your keyword research. If the client’s website becomes more visible in SERPs (search engine...
A bitter consultant with a client dodging bills or a fired employee who has Google Webmaster Central access could cause some serious havoc by disavowing valuable links to websites as revenge against the company (if it is hidden well enough in the...
SEO professionals need to identify and network with key influencer’s in their client’s target markets, to develop trust, mentions, and links. Aligning the client’s strategic goals at the beginning of each project to establish a consistent look and...
Ultimately, I think the above story shows that it is quite important to know where your SEO client’s or company’s content originated if it precedes your involvement with site SEO efforts. I soon began my post Penguin checklist and noticed that no...
While much of the content from these resources is passable and works for certain lower-value projects, you really can't rely on it for client-facing projects, nor are they ideal for content marketing or link building outreach campaigns where well...
Simon Heseltine was announced as a runner up for his entry: The Client From Hell. First place went to Alex Moss for his entry 3 Rules: What not to do as an SEO. Alex's film is a cautionary tale about boasting of your SEO achievements at a...
Having an agency background, I’ve found that client-side SEO is now commonly run by either a search-savvy marketing manager, or in many cases a dedicated search team. This means you have to show that if your client increased spend by an extra $10...
