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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. Don’t take any of these figures too seriously individually, but this can be...

  2. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...

  3. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Pharmacy in-House Clinics: Who is Most Popular? Flu Symptoms, 2012 vs. For Walgreens, the "Take Care Clinic" is searched 9,900 times per month and generates 120 million results. It's about that time; we're beginning to move out of the dreaded...

  4. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Many articles cover the pros and cons of having an in-house team vs.an agency, but let’s start off with how to make that decision in the first place. The small business can take advantage of having SEO in-house which is a cost-effective method of...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! Just as mobile is an increasingly important part of the marketing mix, all secondary actions must be...