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  1. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Pharmacy in-House Clinics: Who is Most Popular? Flu Symptoms, 2012 vs. For Walgreens, the "Take Care Clinic" is searched 9,900 times per month and generates 120 million results. It's about that time; we're beginning to move out of the dreaded...

  3. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Many articles cover the pros and cons of having an in-house team vs.an agency, but let’s start off with how to make that decision in the first place. The small business can take advantage of having SEO in-house which is a cost-effective method of...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! Just as mobile is an increasingly important part of the marketing mix, all secondary actions must be...

  5. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    We also compiled and submitted thoughtful and informative communications to the Senate and the House of Representatives concerning the proposed SOPA/PIPA legislation, and we mobilized others to do the same.

  6. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    The year is 2012, and we have already begun observing the long awaited competition for the White House. Romney’s paid search is adequate, but in order to contrast we need to take a look at incumbent President Obama’s paid search approach.