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  1. Search Top Priority Among SMBs [Study]

    SEW: It is not surprising that SEO/SEM and email marketing take the number one and two priority spots. In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA/Kelsey recently conducted a survey...

  2. Learning to Carry Your SEO Baggage

    Whatever your long-term plans or goals may be, you have to take what’s behind you into account. The truth is, in the new landscape, it may take years for you to fight your way back to the top for phrases you once took for granted.

  3. Hedge funds ‘cannot be too paranoid' on reputational risk

    Using sophisticated technology to undertake a deep trawl of your digital footprint ensures that an audit is completely thorough, following which you can take appropriate action to remove or curtail your footprint.

  4. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Take back the control in your relationship by performing an extreme relationship makeover with these proven tips: We’ve all been there at some point or another in our SEO careers. Struggling with those oh-so-very-special clients who wreak havoc on...

  5. 3 Lessons Social Advertisers Can Learn From Search Marketing

    As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM. Testing needs to become an integrated part of the paid...

  6. Nigel Wilson: industry must take lead in shaping new products

    Engagement with policy-makers vital, says L we have to get involved," he said. Wilson also said the tenets of behavioural economics should be applied by the government and industry to incentivise private savings by individuals.