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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    To combat profile incompleteness, Brady suggests businesses take a multi-angle approach by including different, yet related, targeting criteria. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    So, take the SEO content you’ve written over the last six months or more, and repurpose it into downloadable whitepapers or compile it into an e-book. Have you stopped to think that the same great content you’re creating for SEO could be used for...

  4. Do Weak Links Reveal Powerful Opportunities?

    So let’s take an example of a weak link in the search industry. Let’s take one example of "Recreation/Birding" that Majestic shows has links from 92 referring domains. Weak ties play a crucial role in our ability to communicate with the outside...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Additionally, the test reveals that Google usually doesn't take all the information from a publisher's website when it provides step-by-step instructions, as only 59 out of 276 examples of step-by-step instructions in the test provide complete...

  6. The Evolution of SERPs and User Behaviors

    Knowledge Graph can take away clicks, but only if the information in there is relevant to the users search. Our job is at the mercy of search engines and as they improve, we have to improve with them.