SEO News

My Take

RSS
  1. How to Create a Social Media Friendly Landing Page

    The more obvious you make the call to action, the more likely they are to take that action. Take into consideration what you're offering your audience. We demonstrate every day that we can drive traffic from social media channels to brand sites...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    As an example, let's take a look at the top link which features a story in the Washington Post about Airbnb.com, Will Regulators buy Airbnb's new story about belonging: We've been able to identify specific journalists, see what type of stories they...

  3. How to Optimize Your Content Strategy With Social Listening

    For example, let's take a look at an industry such as yoga equipment. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Here are several examples that advertisers can take advantage of: An advertiser can define various audiences such as existing customers, recent purchasers, or shopping cart abandoners, and take actions on keywords, messages, and bids to create a...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Similarly, those who've taken one action on your website are more likely to take more actions. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Before you kill a page, be sure to actually take a look at it and determine if there's value there that the data points might be missing. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user...