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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial...

  3. Why Effectively Measuring Lead Performance in Mobile is Essential

    Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! In mobile, there is a new engagement metric that is largely overlooked by marketers new to the space that is...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. Nothing beats your own experience and while industry news about the giants in any space is interesting, it rarely...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The White House and Washington Monument Space Needle in Seattle, Washington Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Google’s practical jokes began a day early in 2012...

  6. Nomenclature: The Industry Case For and Against SEO

    Which one of those goofs is getting into your house? So what do others in the space think about inbound marketing? Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads.

  7. Social TV Grows Up: Communities and Advertisers Flock

    Their connections to Twitter and Facebook make for easy sharing and they’ve even got an in-house polling feature that allows brands and users to ask questions about different programs. While new applications focusing on the space are popping up...

  8. Really Google? Penalizing Good Sites To Get Some Bad Ones

    I do a lot of in-house agency sales which are US geotargeted only. But for whatever reason, Google dropped on them like a Kansas house on a witch. They set up the site, and took the job of SEO serious enough that they've been doing it in house from...