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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers.

  2. Social Media Monetization in a 'Mobile First' World

    Fast forward to today, and we've seen another evolution in the social networking space that centers around “mobile-first” networks. These mobile-first networks are rapidly changing the social networking space and creating a significant amount of...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    But with networks like Tumblr and Instagram joining the advertising game in late 2013, the social space is set for high growth in 2014 and beyond. As companies continue to invest their marketing dollars in the social media space, they will need to...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    The development boom hasn't slowed down at all this year and is propelling the entire social media space forward into 2014. The ad platform grew leaps and bounds. While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts...

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Is the ad space right for your audience and your business objectives (i.e.you aren't just driving likes for the sake of driving likes). The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile...

  8. How to Dominate the Entire First Page of Google

    Keep in mind that you can combine multiple extensions to take up the majority of the premium ad space. While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space.