SEO News

My Location National Advertisers

RSS
  1. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...

  2. 3 Mobile Marketing Must Haves for the Holiday Season

    By leveraging a combination of accurate location signals and mobile user search behavioral data, advertisers have the ability to exclusively target consumers currently in or within the proximity of their store locations, or those of their...

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    The popularity of location-based apps and social networks make it even more important for search results to produce business listings based on a searcher’s location. This is because on-the-go consumers are hyper-influenced by location and are...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Loch Ness Monster, current exact location unknown (but try searching Google Maps for the Loch Ness Exhibition Centre, United Kingdom, then scroll east) Optimize for closest location: Least disorienting for visitors, and helps you maintain a local...

  5. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a deeper look at mobile ad networks. It’s important to target your ads hyper-locally based on ZIP code...

  6. Back to School: Now That’s What I Call a PPC Strategy!

    Location extensions are a great way to speak to shoppers who are researching online for offline purchases. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration period while...