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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there different hierarchy structures that can be created other than geographic? What tools and processes does [VENDOR NAME] have to mitigate duplicate content when it comes to location pages. What is the average page load time for the location...

  2. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. Localization is important to international search engine optimization (SEO...

  3. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Looking at the geographic section of the demographic data shows a distribution of visits by location. In the example below, I copied the info into Excel and within three minutes produced a chart that showed a distribution of traffic by major...

  4. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...