SEO News

My List Top Searches

RSS
  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. And by recording each of these ideas within your "reverse...

  2. Your SEO Competition Isn't Who You Think It Is

    With more than 3 billion online searches occurring every day, there has never been greater opportunity for search marketers. Whether you work at a search agency, at an SEO platform, or as a consultant, you've probably asked new clients to provide a...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For most searchers, there are multiple contact points with other advertising, searches, or websites. In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. How do they position their ad copy for branded searches vs.non-branded?