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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    In order to better plan your week more effectively, take your to-do list and plot tasks on a benefit (most impact on success to least impact) vs.time to implementation axis. It’s important to stay up to date when you work in search and every SEO...

  3. How to Create ‘Passion Pieces’ That Inspire People to Link

    So go through the trade press, read blogs and news sites on your client’s industry. Draw up a list and introduce the items into casual conversations. Draw up a list of say the best 12 topics you can find and arrange a meeting to explore them.

  4. Is rel=author Really a Good Way to Judge Sources of Good Content?

    Also, for the top 10 followers on Twitter, multiple news sites have reported the number of fake followers to be around 27 percent. If blog content is fourth on the list, obviously there is hope that more businesses will adopt blog content with rel...

  5. Government SEO is Broken

    As seen in the screenshot below, non-government sites rank about the DOJ campaign site, as do image results, news results, and book results. Taking the Department of Justice as an example, a well-crafted search keyword strategy might look like the...