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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Then list the main sectors that your client serves and make sure to include an additional option of "other" where the customer can specify their sector. However, that material may not be complete – a client's knowledge of their own customers is...

  2. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Tutorial complete: The completion of a tutorial within your app. Do you know how many start the purchase funnel but don...

  3. Forget Big Content – Small Content Is Critical to Search Success

    And by recording each of these ideas within your "reverse engineered flat plan," it makes it is then easy to extract them into a list of regular article ideas for your main strategy. List these out and order them by relevance or even throw them...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Below is the list of questions we asked ourselves during this discovery process. If the problem wasn't our keyword list, then it has to be the new ads we recently launched. As you expand your keyword list and adjust your keyword bids and budgets...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...