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  1. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Email is another marketing channel that people don’t tend to really focus on. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts.

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Now catalog viewers can see the video but the video won’t show up on your YouTube channel feed or in search. The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel.

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    And Berkleemusic has enrolled over 500 new students from more than 40 countries, with leads coming directly from their YouTube channel. Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. Take each of your keywords and turn them into the title of an article...

  5. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    YouTube is also making it easier to subscribe with enhanced channel recommendations. In a post there, Alandha Scott said, “The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying...