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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. Producing video content that complements and links to the new content (assuming that the...

  2. Google Brings NHL, NBA Video Highlights to Search Results

    All videos are from the official YouTube channel of either the NHL or the NBA, meaning Google isn't displaying videos that are posted to YouTube by the teams themselves or fans. Although the MLB has a YouTube channel, their videos aren't in a game...

  3. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of...

  4. Google Gives More Prominence to First Playable Music Video Search Result

    Even though there is a DrDreVEVO account, "Let Me Ride" isn't a video uploaded to that YouTube channel; though the video for "I Need a Doctor" is, and a search for that music video doesn't trigger one of the giant YouTube thumbnails, even adding...