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  1. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    AdWords for Video product manager Lane Shackleton told SEW that the aim of this metric is to show advertisers that "paying for video views can drive follow on viewership on their YouTube channel". Downstream Video Analytics - the AdWords for Video...

  3. Tearing Apart Killer Marketing Tactics From Shark Week

    The Brand Channel Box on the Discovery Networks YouTube channel to promote engagement and sharing across both channels. Shark Week, a smash-hit marketing initiative by the Discovery Channel, pulled in nearly 30.8 unique viewers last year, making...