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  1. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. This post will help you understand the nuances of...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Make sure the instrumentation is in place to know how many conversions are happening on the phone channel. Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said.

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    SEO has always been the most predominant channel in online marketing and it always will be. SEO marketing finally matured in 2013. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Earned media is more trusted than any other channel. Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Agree to create strategy first, channel second.

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. She and her colleagues Jennifer Kalkman, Director of...