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  1. Cross-Device Measurement: Believe the Hype

    Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? However, there is a simple solution to measure cross-device campaigns. Why Cross-Device Measurement Matters

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian theory for many. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Cross-Channel Cross-Device Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. An inherent shift is happening and marketers should begin to adjust their mindsets from simply...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. How to assess the organization's ability for cross-channel capabilities. Successful marketing executives recognize that meeting overall business objectives requires...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    You need somebody who will work cross-group and who can focus on this. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put inbound links from all the major social profile...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Brands used hashtags because of their cross-channel nature. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common identifier, virtually making hashtags the global connector of...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. Cross-link relevant solutions and content marketing assets from the website where appropriate.

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable users to take advantage of the cross-device management protocol. AdWords is connecting the dots to capture "leaked" conversions (cross-device...

  10. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Strategize on Cross-Channel Opportunities: No channel operates within a vacuum. Create / Review Remarketing Audiences: Thinking of cross-channel promotions, once you have determined your promotion/offer schedule, then you should go ahead and start...