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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites every week. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    And, the research showed paid search was the channel most heavily invested in. Organic traffic was also mentioned as an effective channel, with 41 percent saying so. You might remember another study back in June 2013 from Custora that showed the...

  3. How to Optimize Your Content Strategy With Social Listening

    So let's dive deeper into that specific channel. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your marketing...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. Marketers could use the module to compare different products or services in terms of content marketing performance, too.

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts.

  6. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. This post will help you understand the nuances of...

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  8. Combining Social & Content to Earn Visibility & Earn $$$

    You have to track EVERYTHING, put tracking codes on every piece of information you send out, so that you can differentiate every campaign across every different channel you use. How do you integrate your content directly with your social marketing...