SEO News

My Channel Customer Acquisition

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  1. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. When talking with attendees at mobile marketing conferences and events, I’ve...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per acquisition While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Perhaps the message wasn't aligned with the audience or...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    How is organic search contributing to the acquisition of new visitors to the top of the funnel? The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns.

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. New ABC Report: Acquisition Overview

  8. Win Earned, Owned and Even ‘Paid’ Links With Content

    Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to carefully identify your key influencers and create content specifically for them. Audiencewise also has a tool to help you...