SEO News

My Channel Customer Acquisition

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Cost per acquisition While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Perhaps the message wasn't aligned with the audience or...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). Make sure the instrumentation is in place to know how many conversions are happening on the phone channel.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    How is organic search contributing to the acquisition of new visitors to the top of the funnel? The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. New ABC Report: Acquisition Overview

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to carefully identify your key influencers and create content specifically for them. Audiencewise also has a tool to help you...

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    New CEO, Rob Walling's plan was to quietly relaunch his new acquisition with as little fanfare as possible. To bloggers, incoming search traffic has just been another channel to grow an audience and develop a more personal relationship with their...

  8. Top 10 Web Analytics Segmentation Tips

    Is your business focused on aggressive acquisition for key products? Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media...