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My Channel Customer Acquisition

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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. At the end of this process you have created an acquisition-focused enterprise content framework. Start by determining what customer behaviors you...

  2. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    How is organic search contributing to the acquisition of new visitors to the top of the funnel? The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. New ABC Report: Acquisition Overview

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to carefully identify your key influencers and create content specifically for them. Audiencewise also has a tool to help you...

  7. Top 10 Web Analytics Segmentation Tips

    Is your business focused on aggressive acquisition for key products? Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media...

  8. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    To bring in a new subscriber who doesn’t have to buy anything, and opts to watch the entire lesson for just a few pennies – that’s an amazingly low cost of acquisition. Not surprisingly, the knitwear pattern that has the best sales stats, “Learn to...