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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian theory for many. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Cross-Channel Cross-Device Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. An inherent shift is happening and marketers should begin to adjust their mindsets from simply...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. How to assess the organization's ability for cross-channel capabilities. Multi-channel touch points are even more valuable for social advertising," Marin reported.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    You need somebody who will work cross-group and who can focus on this. If you have location or sell through the channel, get your locations or agents up on mobile geo-optimized landing pages and put inbound links from all the major social profile...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Brands used hashtags because of their cross-channel nature. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common identifier, virtually making hashtags the global connector of...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  7. 4 Ways to Expand PLA Success in 2014

    Apply Cross-Channel Knowledge As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. This investment paid off as retailers achieved a nearly nine-to-one return for every...