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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In AdWords, you can use Google Analytics to segment your brand keywords by channel. Determine the value of your traffic by both channel and keyword. If you are running search on Bing, Bing's new tool analyzes data to help you determine if bidding...

  2. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Now, keeping the above in mind, it will make it easier to know which audiences to expand to, how to better engage these high performing demographics and how to best channel your creative efforts. Tip 2: Create More Effective Content

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To secure the most bang for their buck, Oklahoma decided to conduct their own test on channel allocation, with the goal of finding a more effective way of connecting with today's traveler. As Executive Director, Deby Snodgrass led a team that...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines.

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. Of all campaign evaluation metrics, these have tended to be the easiest and most cost...

  6. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    Dedicating a resource to performing well within a channel can be a highly effective strategy, especially when there are less stakeholders and red tape to get through. The small business can take advantage of having SEO in-house which is a cost...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Social media is both a content filter and a distribution channel. The company reached out to these key influencers, inviting them to post a “register now” button on their social profiles, blogs and websites, and offering them lower-cost VIP passes...

  8. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your channel to watch more videos. And Berkleemusic has enrolled over 500 new students from more than 40 countries, with leads coming directly...

  9. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. Below is a list of cost effective tips that every business can action to maximize the ROI...

  10. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies. If people continue to think that the online channel...