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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. Internet Marketing is getting more and more competitive and if you want to run...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths Use this data for paid search to see how PPC is contributing to...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use it too soon.

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Brands used hashtags because of their cross-channel nature. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common identifier, virtually making hashtags the global connector of...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Make sure the instrumentation is in place to know how many conversions are happening on the phone channel. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results.

  7. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared...

  8. 4 Ways to Expand PLA Success in 2014

    Apply Cross-Channel Knowledge As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. This investment paid off as retailers achieved a nearly nine-to-one return for every...