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  1. Could Bing Ever Overtake Google in Search?

    I've been around long enough, too, to remember that Google wasn't always the number one search engine (I worked for Lycos "back in the day" and remember Alta Vista, HotBot, AOL, etc. And, it seems to me that Google's market share increased pretty...

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...