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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in bed" or "I check my personal...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. Many in Washington, for instance, praised the benefits of Twitter during the Arab Spring uprisings. I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Also, anyone wanting to post a comment will need a Google+ account. Now playing: Twitter #music – Twitter BlogTwitter...

  5. FTC Tightens Online Disclosure Requirements

    Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. It has been two years since Google and Bing announced that social signals now...

  7. Leveraging Twitter & Facebook Ads at #SESChi

    As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates. What to Expect in Leveraging Twitter Facebook has made significant changes in the ads platform, and for a while, even I was confused!

  8. Get the Picture: Brands Use Instagram for Visual Marketing

    The popular photo-sharing platform snaps up 7.3 million daily users in the U.S.and last month zoomed by Twitter in daily mobile traffic. Don’t simply post to Facebook and Twitter every time you take a photo, optimize content for each medium - the...

  9. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    Overtime, Twitter has developed a unique advertising platform that can be very useful to advertisers. While you can learn over time what content resonates with your audience, doing this same exercise through Twitter’s paid media platform...