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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get in touch. Google's response to the evolving multi-device world was a step to better align its...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. This allows you to connect the dots by using that other channel to get them to re-engage.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". chose Twitter; 82 percent LinkedIn; 77 percent YouTube; 71...

  4. How to Create a Social Media Editorial Calendar

    Connect with Print Campaign Connect the dots between print and online and carry over print advertising themes and campaigns into the social media calendar and vice-versa Today’s editorial calendar takes into account web content, company press...

  5. Get the Picture: Brands Use Instagram for Visual Marketing

    The more you engage and participate the more people will connect with you and the better results you will have. Don’t simply post to Facebook and Twitter every time you take a photo, optimize content for each medium - the post isn't just the image...